LEGO Store New York: A Paradise for Kids

Where are the two LEGO stores in New York?

• Founded in Denmark in 1932, LEGO is one of the world’s most famous toy brands. The iconic company has two flagship stores in Manhattan, both called LEGO Store.
• One store sits in the heart of Rockefeller Center, facing Rockefeller Center Plaza. The other stands across from Madison Square Park and the Flatiron Building. Both are worth a visit.
• The New York LEGO Stores are unlike any other. In the windows, you’ll find detailed scenes of New York landmarks built entirely from those famous plastic bricks—exclusive creations you won’t see anywhere else.

The Rockefeller Center store

• Of the two LEGO stores, the Rockefeller Center location stands out. The window display features an impressive LEGO recreation of Rockefeller Center itself, with more New York surprises waiting inside.
• Both stores will delight your children. But you might find yourself tempted by the LEGO Architecture collection, which features New York-themed sets.
• The New York set lets you build a miniature skyline with the One World Trade Center, the Empire State Building, the Chrysler Building, the Flatiron Building, and the Statue of Liberty. There’s also a set to build the Guggenheim Museum. Your credit card might take a hit! 🙂
• If you’re a serious LEGO fan, consider spending a day at Legoland New York. The theme park opened in May 2021, about an hour from the city. We offer tickets with bus transfers included.