Nintendo NY: The Ultimate Gaming Store in New York
Nintendo NY has just reopened with a complete makeover! Discover what's waiting for you in this iconic 1,000 m² store at Rockefeller Center.

If your kids love video games, there’s one store you shouldn’t miss in New York: Nintendo World. Since May 2005, this large 1,000 m² (10,764 sq ft) shop in the heart of Rockefeller Center has been the flagship store for the Japanese brand in New York. The store just reopened after a month-long renovation. Say goodbye to Nintendo World and hello to Nintendo NY, the store’s new name!
The décor and layout have been completely redesigned, with more space to try out games and more natural light. You can test the consoles and games, including on a new giant screen where you can play Wii in oversized format.
Video Game Museum

On the second floor, the video game museum is still there, and you can travel back in time as you explore the evolution of gaming consoles.
On the shelves, you’ll find all the brand’s consoles and games, plus a wide range of merchandise, from mugs to t-shirts to baseball caps.
Nintendo NY also hosts all kinds of Nintendo events throughout the year, including the finals of the Pokkén Tournaments and new game launches. Game on!