Fall for the Nutella Café in New York
If you're a Nutella fan, here's a must-add address to your New York itinerary! The famous hazelnut spread brand opened its own café in the heart of Manhattan.
Update January 2023: Nutella Café has closed.
Nutella has arrived in New York. Since November 14, 2018, the famous Italian brand has operated its café just one block from Union Square, in the heart of Manhattan. A space entirely devoted to the beloved chocolate spread.
The entrance immediately sets the tone: the storefront door echoes the shape of Nutella jars in stylized form, topped with a light fixture shaped like a jar lid.
Create your own personalized jar!
Inside, the café offers an impressive selection of treats: pastries, croissants, toast, ice cream, and more. Crêpes topped with Nutella are a highlight. You can also build your own crêpe, waffle, or pancake by choosing your toppings.
The brand excels at marketing too. A shop section sells merchandise, including mugs. You can also take home a personalized jar with a name of your choice or “New York” printed where the brand name usually appears. Can you resist the call of Nutella? 🙂
Practical Information
- Address: 116 University Place.
- Subway: 14 Street – Union Sq (lines 4, 5, 6, L, N, Q, R, and W).
- Hours: open daily from 7 am to 10 pm.