Toys

Why visit toy stores in New York?

• If you’re traveling to New York with your family, you absolutely must visit the city’s toy stores. New York’s toy stores are completely different from what you can find in Europe. They are much larger, with miles of aisles.
• The best stores also have demonstrators who present the latest or most unusual toys. Since they do this all day, these toy professionals’ demonstrations are always impressive. It’s obviously done on purpose!
• You’ll also find toys in New York that you can’t find anywhere else! For example, the Harry Potter store offers a wand only available in New York and nowhere else in the world. The same goes for the Statue of Liberty plush toys at the Disney Store. On the miniature car side, you’ll find a whole selection of reduced models of taxis, police cars, and fire trucks. Not to mention the firefighter and police officer panoplies.
• New York is undoubtedly the toy paradise! Practically speaking, you’ll find most of the major toy stores in Manhattan, particularly in the central district of Midtown.

The 8 best toy stores in New York

1. American Girl

   American Girl is more than just a doll store: it’s a true paradise for children! The store is located in the heart of the Rockefeller Center and covers 4,000 m² spread over 2 floors. It features dolls, games, books, clothes, and even a hair salon for dolls. Children will also have the opportunity to create their own doll. And you can even have a drink in the café, with a seat provided for the dolls! Good to know: it’s possible to organize birthday parties in the store.



Address: 75 Rockefeller Plaza. In the heart of the Rockefeller Center.

Neighborhood: Midtown.

Subway: 47-50 Sts – Rockefeller Ctr.

• Build-A-Bear Workshop

  The Build-A-Bear toy store chain has gone all out in New York: its flagship store is located at the foot of the Empire State Building, on 34th Street. Build-A-Bear means “Build a bear” and, indeed, you can create your teddy bear from A to Z. All you have to do is choose and customize your teddy bear or any other animal. You can choose, for example, the Statue of Liberty outfit or a simple New York-themed t-shirt.



Address: 22 West 34th Street.

Neighborhood: Midtown.

Subway: 34 St-Herald Sq.

• CAMP New York City

  Just steps from Union Square, CAMP New York City is a Family Experience Store, meaning a store that offers a family experience. The idea is not just to sell games, toys, books, and other educational items, but to provide a space for family entertainment. This is organized around play areas, immersive decor, and workshops. The store changes themes with the seasons, so there’s always something happening!



Address: 110 Fifth Avenue, at the corner of 16th Street.

Neighborhood: Flatiron District.

Subway: 14 St-Union Sq.

• Disney Store

  The New York Disney toy store is simply Disney’s flagship store in the USA, the brand’s most important store. If you love the world of Disney, you can’t miss it! The store is strategically located in the heart of Times Square. It covers 2,000 m² and offers an incredible diversity of Disney-themed toys. You’ll undoubtedly fall for the effigies of Minnie dressed as the Statue of Liberty. The store also offers many products that you won’t find anywhere else, neither on the Internet nor in other Disney Stores.



Address: 1540 Broadway, at the corner of 46th Street.

Neighborhood: Times Square.

Subway: Times Sq-42 St.

• Fao Schwartz

  Welcome to the toy temple! Fao Schwartz stands out as the reference in terms of toy stores in New York. The brand left its historic location on Fifth Avenue to settle in 2018 in the heart of the Rockefeller Center. You’ll be in the mood from the entrance, with a tin soldier welcoming you at the entrance. The store covers nearly 2,000 m² spread over 2 levels. And there really is something for every taste and every child. Upstairs, take off your shoes and walk on the famous floor piano made famous by the movie Big with Tom Hanks. Follow the demonstrations of the salespeople and discover the many exclusive items.



Address: 30 Rockefeller Plaza. In the heart of the Rockefeller Center.

Neighborhood: Midtown.

Subway: 47-50 Sts – Rockefeller Ctr.

• Harry Potter Store New York

  The Harry Potter New York store opened its doors in June 2021, behind the Flatiron Building. The store is the largest Harry Potter store in the world with 2,000 m² of shelves spread over 3 floors. The store offers a wide selection of official products: magic wands, clothing in the colors of the Hogwarts houses, collector’s items, plush toys, stationery, figurines, and souvenirs. Some items are only available in this store, notably the items in the colors of New York. For more information, visit our page dedicated to the Harry Potter New York store.



Address: 935 Broadway, behind the Flatiron Building.

Neighborhood: Flatiron District.

Subway: 23 St.

• Lego Store New York

  The Lego Store in New York is located in the Rockefeller Center, on Fifth Avenue. You’ll undoubtedly be drawn to the Statue of Liberty made of Lego bricks and you can climb aboard a life-size taxi, also made of Lego. The store opened in 2021 and covers more than 660 m². You’ll find the complete collection of Lego toys, whether they’re classic bricks or licensed products, notably Star Wars, Harry Potter, and LEGO Icons. The store also offers items in the colors of New York that are only available in New York.



Address: 636 Fifth Avenue. In the Rockefeller Center complex.

Neighborhood: Midtown.

Subway: 47-50 Sts – Rockefeller Ctr.

• Nintendo New York

  Video game fans should head to the Rockefeller Center, to Nintendo’s lair! The store covers more than 1,000 m² over 2 floors. It is entirely dedicated to the world of Mario, Zelda, and the Pokémon! The store offers the opportunity to test the different video games and lines up its consoles and titles. You’ll also find a host of derivative products in the colors of the brand, many of which are unavailable elsewhere.



Address: 10 Rockefeller Plaza. In the heart of the Rockefeller Center.

Neighborhood: Midtown.

Subway: 47-50 Sts – Rockefeller Ctr.